Last Updated: September 10th, 2026

Welcome to VIP Petcare. This Cookie Policy (“Policy”) describes how VIP Petcare, and/or its affiliated and subsidiary companies (collectively “VIP Petcare,” “we,” “us,” or “our”) uses cookies and other tracking technologies when you interact with our websites, pages, features or content that links to this Policy, such as https://www.vippetcare.com (the “Site(s)”), and any other websites, mobile applications, pages, features or content that links to this Policy (collectively, the “Service(s)”).

We encourage you to read the full Cookie Policy to understand what cookies and other tracking technologies are, why we use them, as well as your choices or rights to control them. We will generally refer to cookies, web beacons, flash cookies, pixels, and other tracking technologies collectively as “cookies” in this Policy.

We may update this Policy from time to time to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. If we do, the last updated date above will be revised. Where changes to this Policy will have a fundamental impact on the nature of the processing or otherwise have a substantial impact on you, we will give you sufficient advance notice by adding a prominent notice on our Site as required by applicable law so that you have the opportunity to exercise your rights. To make sure you stay informed of all changes, you should check this Policy periodically. If you have any questions about our use of cookies or other technologies, please contact us through the privacy contact information provided at the end of this Policy.

1. COOKIES AND OTHER TRACKING TECHNOLOGIES WE USE

A cookie is a small piece of data (text file) that a website places on your browser to store on your device to remember information about you, such as your language preference or login information. Cookies work by assigning a number to the browser that has no meaning outside the assigned website.

Cookies can be stored on your computer for different periods of time. “Session cookies” only last for as long as the browser session and are deleted automatically once you close your browser. “Persistent cookies” cookies survive after your browser is closed until a defined expiration date set in the cookie (as determined by the party placing it) and help recognize your computer when you open your browser again.

So-called “first party cookies” are cookies which are served by the entity operating the domain through which the cookie is served. Our own cookies are therefore “first-party cookies”. In case we allow third parties to serve cookies through our Sites and Services, these cookies are called “third-party cookies”.

Other Tracking Technologies

Cookies are not the only way to recognize or track users of our Services. We may use other similar technologies from time to time. These technologies can include web beacons (also known as PIXELS, pixel tags, or clear gifs), Java scripts, or HTML 5 local storage.

Web beacons are tiny graphics files that enable us or our partners to recognize when someone has interacted with our Services, such as opening an e-mail that we have sent them. The use of web beacons (or similar technologies) allows us, for example, to monitor the traffic patterns of users within our Sites, to deliver or communicate with cookies, to understand whether you have come to our Sites from an online advertisement displayed on a third-party website, to improve our online services, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Java scripts are code snippets embedded in various parts of websites and applications that facilitate a variety of operations including accelerating the refresh speed of certain functionality or monitoring usage of various online components.

HTML5 local storage allows data from websites to be stored or “cached” within your browser to store and retrieve data in HTML5 pages when the website is revisited.

We, our service providers and third-party partners we collaborate with, including ad networks, may use cross-device/cross-context tracking. For example, you might use multiple browsers on a single device, or use various devices (such as desktops, smartphones, and tablets), which can result in you having multiple accounts across these various contexts and devices. Cross-device/cross-context technology may be used to connect these various accounts and the corresponding data from different contexts and devices.

2. HOW WE USE THE INFORMATION WE COLLECT

Cookies and other tracking technologies help us recognize repeat users and allow us to track web usage behavior. Aggregated cookie data helps us enhance our products, services, and online experience. For example, the data may help us understand which services or content are most useful to visitors. Most importantly, cookies are used for the functionality of the website such as remembering your login status and user preferences. These cookies may enable us to customize the materials we provide to you based on your online interests and preferences. Cookies may also assist with our promotional and marketing efforts.

The following are some examples of information that we collect and how we may use it:

• Recognizing you when you sign-in to use our Sites and Services. This allows us to provide recommendations, display personalized content, recognize you as an account holder or registered pet parent, and provide other customized features and services.
• Keeping track of your specified preferences.
• Conducting research and diagnostics to improve content on our Sites and Services.
• Preventing fraudulent activity and improving security.
• Delivering content, including ads, relevant to your interests, and measuring the effectiveness of the ads.
• Measuring and analyzing the performance of our services.

3. TYPES OF COOKIES AND HOW WE USE THEM

We use first-party and third-party cookies to recognize you as a VIP Petcare customer or website visitor, to customize our content, to deliver advertising, to measure promotional effectiveness, and to collect device information to help mitigate risk, prevent fraud, and promote trust and safety. VIP Petcare shares personal information collected through cookies and other tracking technologies with third parties, including advertising networks and analytics partners, for purposes that may include cross-context behavioral advertising. You have the right to opt out of such sharing, as described in Section 4 below.

We may place cookies from third-party partners to deliver content, including ads, that are relevant to your interests across your devices, based on how you interact with our advertisements or content. These third-party partners may also build a profile of your interests and to show you relevant ads on other sites. We do not control the types of information collected and stored by these third-party cookies. You should check the third-party’s website for more information on how they use cookies.

We may use the following types of cookies on our Sites and Services:

• Strictly Necessary Cookies. These cookies are required for the operation of Sites and Services. These cookies do not gather information about you for marketing purposes.
• Functionality Cookies. These cookies are used to recognize you when you return to Sites and Services. They remember the choices you make (such as your username, or the region you are in) and the changes you make to text size, fonts and other features you can customize. While these cookies can be disabled, this may result in less functionality during your use of our Sites and Services.
• Analytics/Performance Cookies. These cookies allow us and our analytics service providers/processors to count visits and traffic sources, or test new features, so that we can measure and improve the performance of our Sites and Services, including as part of our analytics practices to improve the content offered. They help us understand how visitors use our Sites and Services, which site or page the user came from, the number of each user’s visits and how long a user stays on the Sites and Services.
• Analytics/Performance Cookies (Partner). These cookies allow our third-party analytics partners to track information about your usage of the Sites and Services. These third-party analytics partners may obtain information about how visitors use our Sites and Services, which site or page the user came from, the number of each user’s visits and how long a user stays on the Sites and Services. These third-party analytics partners may use the information for their own purposes.
• Targeting/Advertising Cookies. Targeting cookies may be set through our Sites and Services by our advertising partners to deliver content, including ads, that are relevant to your interests across your devices, based on how you interact with our advertisements or content. They may be used by our advertising partners to build a profile of your interests and to show you relevant ads on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
• Social Media Cookies. These cookies are set by a range of social media partners that we add to the website. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit.

4. HOW TO MANAGE COOKIES

Your Privacy Choices/Cookie Preference Settings. You can manage cookie preferences through the cookie consent tool on our Sites. The cookie consent tool manages preferences regarding the collection of information through cookies and other tracking technologies. If you are a resident of a state that provides a right to opt out of the sale or sharing of personal information or targeted advertising, you may exercise that choice through the “Your Privacy Choices” link in the website footer and the “Privacy Request” link, which provides an interactive mechanism for submitting opt-out requests. You may still receive generalized ads after opting out. Your choice applies to the current browser or device while its cookies are not erased.

Global Privacy Control. In certain states, you may also opt out of sales and targeted advertising through an opt-out preference signal. The Global Privacy Control (GPC) signal is currently the only opt-out preference signal we recognize, and we will honor and process it accordingly. GPC applies to your use of our Sites through the current browser or device while its cookies are not erased.

Browser Controls. Alternatively, you can set or amend your web browser controls to accept or refuse cookies. As each browser is different, please refer to the instructions provided by your browser for information on how to modify your cookie settings. If you reject cookies, you may still use our Sites, although some functionality may be restricted. Most browsers allow you to block or delete cookies, clear your browsing data, and set preferences for how cookies are handled. You can typically find these controls in your browser’s “Help,” “Settings,” “Tools”, “Edit” or “Privacy” menu. For instructions on modifying, below are links to cookie settings and management instructions for commonly used browsers:

• Google Chrome: Settings > Privacy and Security > Cookies and other site data
• Microsoft Edge: Settings > Cookies and site permissions > Manage and delete cookies and site data
• Microsoft Internet Explorer, Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
• Apple Safari Mobile (desktop and mobile): Settings > Safari > Privacy & Security (mobile) or Safari > Preferences > Privacy (desktop)

Android Browser: Settings > Privacy and security > Clear browsing data or Site settings > Cookies

• • Mobile Devices. When you use or access our Sites from a mobile device, we may collect information such as your browser type, device and operating system, IP address, software version, and general geographic information. We may also collect information about your browsing behavior, such as the website you came from, the date and time you access the website, the pages you visit, the amount of time you spend viewing or using the Sites, the number of times you return, and other analytics information that may relate to you or your device.

Opting out of Third-Party Analytics. We may use third-party service providers to monitor and analyze the use of our online and web-based Services, such as Google Analytics. Google Analytics is an analytics service offered by Google LLC (“Google”) that tracks and reports website traffic. For more information, visit https://policies.google.com/privacy?hl=en-US. To opt out of Google Analytics, visit https://tools.google.com/dlpage/gaoptout.

Do Not Track Signals. Our Sites do not currently respond to Do Not Track (DNT) signals. You can manage certain tracking preferences through the cookie consent tool, your browser settings, and the opt-out mechanisms described in this section.

Disabling Most Interest Based Advertising.

Interest Based Advertising – Website Browser. Many advertising companies that collect information for interest-based advertising participate in the Digital Advertising Alliance (DAA), which maintains a website where people can opt out of interest-based advertising from participating members. To opt out of website interest-based advertising, visit the DAA’s opt-out portal available at https://optout.aboutads.info.

5. HOW TO CONTACT US

If you have any questions, comments, or concerns about this Cookie Policy or our privacy practices, you may contact us using the information below or the Privacy Requests link in the VIP Petcare website footer.

• Send an e-mail to: [email protected]
• Call 1-877-718-6750
• Send your request by mail to:

Tractor Supply Company
Attn: Data Privacy
5401 Virginia Way
Brentwood, TN 37027